When’s The Best Time To Post On Social Media

Many users blanket post their content, so that the same message is posted on Twitter, LinkedIn, Facebook and Google+ at exactly the same time. This is social media sacrilege.

Every social media platform has its own optimal time to post. If you want to make the most of your posts then follow these simple guidelines – it’s not an exact science but it should help you get better results from your posts.

It’s also important to remember posting etiquette. For example, there’s nothing more annoying than a LinkedIn status full of hashtags. These have no place on LinkedIn and can make a brand look lazy. If a company can’t be bothered to write individual posts for each platform, then why should we bother to read it?

There is a lot of conflicting information surrounding the best time to post, so you have to find the time that works for you. Here’s what we find works:

Facebook: for your consumer audience

Buffer has found that Facebook engagement rates are 18% higher on Thursdays and Fridays and BlitzLocal has found that engagement was 32% higher on weekends. So, what’s the takeaway from this? Posting anytime towards the end of the week is a failsafe way to ensure engagement with your content.

People don’t tend to check Facebook at work as they don’t necessarily have time or access. We’ve found the highest engagement between 7.30am and 8.30am when people are on their way to work, between 12pm and 2pm when people are on their lunch breaks and anytime between 4.30pm and 6.30pm when people are on their commute home.

Twitter: for your business and consumer audiences

Twitter is constantly buzzing and finding the best time to post can be difficult. Research from Buffer suggests that Twitter engagement for brands is 17% higher on weekends and click-through rates are generally highest on weekends and midweek on Wednesdays. However, a study conducted by ViralHeat found that engagement was 14% higher on weekdays.

Twitter is definitely a platform where you have to find what works for you. We find that consumer-related tweets work best outside of work hours while business messages are picked up all week. We find retweets are at their highest around 5pm, with the best times to tweet anytime between 8am and 9.30am, 12pm to 2pm or between 4.30 and 5.30pm.Twitter supports this theory —its own research found users are more likely to access Twitter during their commute.

LinkedIn

LinkedIn is most often used right at the start and end of the working day and updates posted during the day often receive less engagement.

However, being the “Facebook for business” people do visit this site during the day more frequently than other social platforms. However there is more focus on completing tasks than exploring so people tend to spend less time on LinkedIn during the working day.

Google+

We’re still undecided about Google+ as it tends to take a back seat when it comes to sharing our content. However, we have found that anytime between 9am and 11am tends to be a good time to post on this platform. But, for us, the jury is still out on this one.

These suggestions are not set in stone. Try these times and do some research to find out when your posts are getting picked up and when people are engaging with them.

If your working hours are between 9am and 5pm then try not to post outside these hours. Otherwise you may give the impression you are either still working or open to communication and people will expect you to converse with them. A lack of response won’t reflect well on your brand.

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